Mayor Mike Spano Launches A “Yonkers Is Back In Business” Promotional Campaign – By Brian Harrod

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Mayor Mike Spano’s administration gathered outside of city hall today for a news conference to announce the new advertising campaign put together by the Thompson & Bender advertising agency.

YONKERS: The city of Yonkers has begun a new “Generation Yonkers” marketing campaign titled “Yonkers is Back to Business” now that the city has entered phase four of re-opening.

This is the seventh year for the taxpayer funded “Generation Yonkers” marketing campaign that is put together by Thompson & Bender.

The campaign includes digital ads on websites; direct mail targeted to real estate brokers; outdoor billboards; and signs for stores.

Radio ads have already started running.

Thompson & Bender is launching a social media campaign called #YonkersBack2Biz that features Brian Cannon, North Atlantic district president of UPS; Rory Dolan, owner of Rory Dolan’s Restaurant & Bar in Yonkers; Jennifer Ann Sefara Perry, CEO and founder of Sacred Seeds; real estate developer and owner of the Hampton Inn & Suites in Yonkers, Alan Weissman; Peter X. Kelly, whose Xaviars Restaurant Group includes X2O Xaviars on the Hudson in Yonkers; and Stew Leonard Jr., president and CEO of Stew Leonard’s.

Mayor Spano said that United Parcel Service coming to town in a 435,000-square-foot distribution center on Tuckahoe Road is a big win for the city.

The mayor added that businesses interested in relocating to Yonkers should contact the city’s Planning and Development Commissioner Lou Albano.